Indonesia’s Financial Services Authority issued POJK Number 6 of 2026 on financial-sector information providers, creating a formal conduct framework for influencers, content creators and other non-financial institutions that educate, market or recommend financial products to the public.
The rule covers information tied to financial-sector products and services, including stocks, lending products, digital financial assets and crypto assets. It applies to parties outside licensed financial service providers when their content is designed to improve financial literacy or influence consumers to use a product or service.
OJK’s framework requires financial information to be clear, accurate, honest, accessible and not misleading. The move places social-media promotion, investment recommendations and financial education inside a stricter consumer-protection structure as retail users increasingly rely on influencers before making financial decisions.
Crypto Recommendations Need Certified Competence
Influencers who recommend digital financial asset products or services now need competence certification and financial-sector knowledge. The requirement adds a formal qualification layer for creators discussing crypto assets, token products and other digital-asset services in Indonesia.
The rule also separates general education from regulated recommendation activity. Influencers giving capital-market recommendations may need the relevant investment-adviser license when existing law requires one. Digital-asset recommendations require certified competence rather than casual promotional reach, especially when creators push specific assets, products or platforms.
Crypto promotions now sit inside Indonesia’s licensed digital-asset framework. OJK has already identified 29 licensed crypto and digital-asset trading platforms in Indonesia, giving the regulator a clearer perimeter for which providers can legally support public-facing campaigns.
That structure makes promotions riskier for unlicensed platforms and informal token marketers. Influencers recommending assets or services outside authorized channels can expose both themselves and partner companies to regulatory action, especially when the content looks like investment advice rather than general commentary.
Licensed Businesses Carry Marketing Responsibility
Marketing campaigns involving influencers must run through licensed financial service businesses. Those businesses remain responsible for information delivered by the influencer, including accuracy, risk disclosure and compliance with the financial-sector conduct rules.
Existing marketing partnerships between financial businesses and influencers must be adjusted within six months of the regulation taking effect. That transition window gives platforms, brokers, lending companies and digital-asset businesses time to rewrite influencer contracts, review content approval workflows and tighten disclosure standards.
OJK can issue written orders to information providers and can order electronic access termination for content that violates the rule. That gives the regulator a direct enforcement path against misleading promotions, including social-media content, websites and other digital channels used to market high-risk financial products.
The rule lands after global scrutiny over undisclosed crypto promotions and influencer-driven market activity. Similar disclosure questions recently surfaced when Polymarket’s marketing payments raised influencer-disclosure concerns, showing how fast financial promotion risk can move from growth strategy to compliance exposure.
POJK 6/2026 was enacted on June 4 and announced by OJK on June 24. Existing influencer marketing deals must be brought into line within six months, while digital-asset recommendations now require certified competence and regulated financial businesses remain responsible for promotional content distributed through their campaigns.
